DIRECTV has not adjusted to the modern TV market that wants to downsize and it seems to me this new service is looking to fill that void. Dish's Flex Pack is a similar attempt.
No, DTV has adjusted, it's just that their offerings for the modern TV market aren't available over satellite; instead, they offer smaller, cheaper channel bundles with DTV Now and, come end of this year, they'll launch an on-demand streaming service from WarnerMedia/HBO to compete against Netflix and Hulu.
I agree that Dish's Flex Pack is a good comparison to Orby TV. I posted the following earlier today on another forum:
Yeah, I'd say Dish's $38 Flex Pack is fairly comparable to Orby's $40 package. Neither include locals or major sports channels. There's a lot of overlap between the two, although Flex Pack contains USA, Hallmark, and FX while Orby has Nick, Investigation Discovery, and Animal Planet. Dish gives you the option to spend extra for lots of different add-on channel packs, including locals, while Orby's upgrade options are much more limited.
With Dish, you have to lease your receiver/DVR ($5 to 10 per TV, I think) and with Orby you have to buy the hardware up front ($100 for a regular receiver or $200 for a DVR, per TV).
With Dish, you typically have to sign up with a 2-year contract (depending on a credit check), during which time your price is usually frozen. But I think you get free or discounted installation. With Orby, there's no contract and no credit check; service is pre-paid (like Netflix), so you can start and stop it any month, although the price could go up at any point too. You pay $150 for the installation, although that includes an OTA antenna which they install alongside the satellite system. (Again, I wonder how many folks who would consider Orby -- mainly rural dwellers, I'd think -- could pick up much OTA TV?)
Main question I'm not sure about is whether Dish offers the Flex Pack to new subscribers or if it's only something that an existing subscriber can switch to, perhaps after their initial contract is fulfilled. Assuming Flex Pack is available for new Dish subscribers, that makes the potential market for Orby that much smaller. Will be interesting to see if they can survive very long.
For those who signed up for Orby TV, what about it appealed to you as opposed to Dish's Flex Pack?