From a creative standpoint, it may be a cheap, easy joke... but I rather like the ads. As for spending 90% of your commercial promoting things "everyone" has -- well, take a look at most advertising, and you'll see it follows the same formula. Sad, but true. Oh yeah -- and I have Dish, and my TV still sucks. It doesn't have anything to do with my service, though -- it's just there's nothing good on anymore... I can't wait for the new season to see what disappointments await! (somewhat off the subject, but...)