I would say there is some form of a sporting event on one the OTA channels every weekend. Whether it be football, golf, hockey, tennis, basketball, baseball, soccer, racing, extreme, swimming, olympics related........ The list goes on.
True, but the NFL is the only sport where you are going to get 90% or more of your local team games OTA with just 1 or 2 games going to espn or nfl net. I watch the OTA games every weekend, but I rarely watch Monday or Thursday night games anymore unless it's just 1 or 2 teams I like to watch. Its always in the wording with these numbers. I don't think 43% watch sports regularly, but I do think 43% watch big events and not just the superbowl, or the world series, but if you have a #1 vs #2 or perhaps 2 undefeated teams will draw in the occasional non regular viewer.
10 yrs ago I would watch a lot of everything, now I couldn't tell you who was leading nascar in points or who won last weeks race, let alone who was the PGA money leader. I will watch the NFL on Sundays and Big 12 games on Saturday, but other than that, it is hit or miss to what I watch. A CFL game here and there (usually online), some softball games during the WCWS and the PGA major events are about it.