That makes sense.Dish probably does it this way so they can boiler-plate cut-and-paste the take-down message from the guide data for the station. (call letters, network affiliation, channel number) The name of the company that owns the station is not included in the guide data (except for network owned stations such as the recent CBS dispute) so the "Hearst" in your example could not automatically be filled-in as easily. Someone would have to manually add it.