Big time soccer fan here.
I can't say where I heard this . . . mostly because I can't remember. I'm not creative enough to make this up.
But the rumor is that ESPN is going to significantly alter ESPN Classic. It's going to get rid of the reruns, change the name, and make it a soccer channel. It's going to compete with Setanta, FSC, and GolTV.
This includes going after US rights for the Premiereship, La Liga, and the Bundesliga.
They've already made a significant investment in MLS--10 years and $150 million. That alone covers half of the league's payroll. ESPN is already the go-to provider for the US Men's and Women's National Teams and the World Cup, and their excellent Euro 08 coverage (most games were live and broadcast in HD, using UK announcers who actually had a clue) got great ratings.
So if Dish knows this, and Dish knows that Gol TV's rights for the latter two leagues are expiring . . .
then doesn't everyone here agree that Dish has Gol TV over a barrel?
Charlie didn't become rich by locking himself into crappy contracts.
EDIT: Here's where I heard it.