I've been a customer since July 2010. Currently have a standard DVR with the Premiere Package. I called in, said cancel at the prompt and said I wanted to check on deals for Sunday Ticket and cancel if nothing can be done. He offered me 6 payments of $29.99/mon for the standard package or keep my current renewal price of $34.79/mon for 6 months and get the ST Max upgrade free. I asked if they could do better and he offered me $15/mon for 12 months off my regular bill, another $10/mon off my regular bill, $10/mon off for 6 months for HBO and Cinemax, and $5/mon off for 6 months for auto-bill pay (I'm already enrolled in ABP). He then went back to the Sunday Ticket price and I asked if I could get the standard ST but include the red zone channel for the $29.99 payments, and he said yes. I also upgraded to the Genie for free.
In the end I got Sunday Ticket Max for $180, free Genie, and $40 off my monthly bill for 6 months, and another $25 off my bill for another 6 months. All in all, pretty good. This ended up being a better deal this year than what I got last year.
I was on the phone for about 20 minutes.