New Orleans had a 3PM home game previously this year (week 13)
The issue is week 16 is goofy. 12 games on Sunday afternoon and there are only two on the west coast. GB @ Arizona and St Louis @ Seattle., Both are scheduled for FOX.
Since CBS NEEDS a 3PM game for the markets that have a home FOX game at noon they needed to flex something. Its a quirk in the schedule that 2 of the west coast cities (SF, SD) are on the road, Oakland is on TNF and Denver is on MNF. Both Arizona and Seattle are on FOX. That leaves CBS with no option but to give a Central time zone team a 3PM game.
Out of the 5 CBS games 2 are on East Coast and 3 are Central Time Zone (NO, Tenn, KC). Again its a THROW-AWAY game.....Other than Jackosonville and most of Louisiana nobody else will take the game except the affiliates that are FORCED to take it (due to FOX home games)