These guys appear to be blowing lots of smoke and getting a lot of people excited over their "vapor-vision" service.
Their business plan appears to have been assembled by eighth graders without a lot of practical business sense.
I have been involved in start up tv networks before and believe me, this is no way to start out. They may just be trying to be honest, but I seriously doubt if this project will ever see the light of day. For example, lets says they secure space segment (for example, a 18 meg slot on AMC9 @ $400/hr x 24 = $9600/day x 365 = $3, 504, 000 per year!). I'm basing this on an 18 meg slot because of the amount of content (i.e. channels) that they need to mux together. Anything smaller would be suicide. There are other ways to get the signals out in a smaller carrier, but that involved statistical multiplexing. And, if they are planning on viewers to use traditional STB's (i.e. FTA receivers) then their transmission technology needs to be dumbed down.
The channels that they are going after are either public domain channels (NASA, etc.) They'll never get any of the major cable movie channels - only third, fourth and fifth tier cable programming. Further, there is still their playback infrastructure, which can be done on the cheap (i.e. RTV). But how are they going to fund this thing? They're not going to be charging a subscription fee, so the only other means of generating revenue is advertising. And we're not talking top flight advertisers here. I'm talking about Mesothelioma ads, etc.
I'm sorry to throw water on their fire, but the only thing these guys have done is managed to still up interest in something that'll never see the light of day.
Unless, they have someone with deep pockets that's willing to fund this thing, but that's doubtful.