The trend is another concept called IPTV, OTT, or various other acronyms. Basically, DirecTV is one of the few companies out there that is able to charge a premium for their services because their service is among the best out there. Even my Comcast Xfinity Internet tech stated that DirecTV or DISH are far better than anything that cable offers.
The only thing that any consumer has the right to is a decision of whether or not to do business with a company. DirecTV, for their part, did their best vis-a-vis the Viacom carriage dispute to attempt to keep rates down. Personally, I appreciate their efforts along those lines; call me a company man, but I appreciate good negotiations.
Regardless, consumer pricing on various packages cannot go up indefinitely, and I know that DirecTV knows this, because they certainly keep giving me deals. I've already told them that I refuse to pay anything above three figures for our setup, and so far, they've obliged.
Then again, they do have a ~$40 plan that isn't overtly advertised that they keep on board for "cord shavers." The caveat with this plan is that they don't necessarily include every channel that you might watch, but it's worth a shot to ask about it, as long as you know which channels you definitely require.
On the other hand, once Apple gets their agreements in line, I'm really looking forward to their alleged OTT service they're rumored to be rolling out by Q1 2016, which should include a number of popular channels. We'll see.
And just in case you're curious, I actually asked -- you don't get a "new customer" deal unless you've been away from them for 3 years. So, it's your choice how you wish to proceed forward.