NCC Media Adds Dish Customers to Cable Subscribers NCC Already Reaches

[dfergie]

"The arrangement crowns a decade-long effort by NCC and its owners to consolidate the advertising reach of all U.S. Multichannel Video Program Distributors (MVPDs), brings DISH to the local advertising market for the first time, and creates a golden opportunity for MVPDs to grow ad revenues together."

Source & More: tvweek.com

 

[Tampa8]

I confess I don't fully understand what that is or means - but it must be good for someone......