An ongoing incentive is what is needed for Dish, Directv or any other company out there to keep customers instead of them flip flopping back and forth so much. This flip flopping costs them lots of money. They may have done the math and figured that they would be better off not giving credits to those not asking for it as it might cost them more going that route. If they did something like AT&T does (and I can see them doing this when/if they acquire Directv) is giving customers a credit on their bill of $25 or so then they can use that credit for whatever they wish, an equipment upgrade, credit on their bill, etc. and increase the credit for bundling internet and phone. For those that get the credit instead of equipment upgrades it helps the satellite company save money by not having to pay for new equipment and retain the customer.