1 billion divided by Dish's 14 million customers is $5.95/month. Not exactly a huge profit margin...
It does sound more reasonable when you put it that way.
However, using those figures, swallowing a cost increase of, say, fifty cents a head in the MSG area, would still leave Dish making $5.45 a person, which doesn't seem all that different from $5.95. So, there's still a case to be made that maybe Dish could strategically "cave" to, say, ESPN, and the RSNs in the areas where it has difficulty, and slice off less than half of that billion dollars.
I don't know, it's their business. I'm just saying bottom line is if I find my local RSNs or ESPNs gone, they'll have a hard time keeping me. And I'm not just some random guy, I think that's the majority of American males (and many females these days, too) who are big enough sports fans that sports is either the primary or a strong secondary reason for having a television provider in the first place.
Dish would have to beat it's competitors by an awful lot price wise on packaging to make up for no ESPN or no local sports teams' games with a lot of sports fans. And by an awful lot, I mean something like half- or more. A TV package with no sports just isn't worth much to me or to a lot of people. It's got to be so different price wise that I'd really feel the difference in my pocket book so much that I wouldn't notice that most of what I watch is gone- $5-$10 wouldn't cut it.
Play hardball when the negotiations about non-sports channels come up.
In fact, they can even argue with the same companies if they want. Take the Disney Channel off of Dish for a year- nay, a decade- and I wouldn't complain.
Why does it always have to be sports?