- Nov 29, 2003
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So basically you are confirming what I have been writing for months now, RSN‘s ratings are so low they do not justify the high per sub fee they have been getting.Friend of mine sent me this article. Paywalled, but I will summarize.
The Twins are in their last year of their RSN contract. It is among the worst in the sport. It pays the team $40M/year (Pittsburgh, a much smaller market, gets $60M just for an example). MSP is not a small market, it is DMA 11, although the rest of its territory is pretty much farmland. The ratings for the channel, while it is generally the single most watched thing on all baseball season each night, are still about 100K. So to yield the same revenue they need to charge $66/month for the six months. And this is just for the Twins, not the Wild or the Timberwolves, nor any other content. Yes, they can sell a few ads which might cover the production costs, but that is where the deal is.
So baseball cannot be in competition with itself, selling mlb.tv with 1000s of games, but not the local team. So add it together. mlb.tv, with no so-called blackouts, is about $525/year.
Congratulations.
Also, in a top TV Market, New York City, the Yankees’ TV average was a tad more then 200,000 viewers per game, rating was a 2.9, on the same time was Jeopardy, it had a 5.1 rating.