Judge Grants Echostar Restraing order against Viacom

[James Long]

So what is Dish going to do? Give us another price increase if they keep the Viacom channels and add the new NickToons channel?

Nope. They are done with price increases for this year.

Look at the number of channels provided vs the price. There is no way that a simple channel like NickToons will raise the price, especially since the issue is Viacom desiring very heavily to just get the channel added. E* may end up getting it for no more increase over what they would pay for Viacom without Nicktoons.

NEXT year, when the AT50/60 price pledge expires, I expect to see an adjustment. But it won't be related to one channel or provider of channels. It will be related to the bottom line and the perceived customer pain threshold of raising rates.

JL