Aside from the pending litigation, is Sunday Ticket in deeper trouble? When Sunday Ticket was acquired by YTTV it was estimated they needed approx 4.5 million new subs to break even. Current estimates for this season thus far is a measly 1.5 million subs. Morgan Stanley estimates YTTV will lose about 1.2 billion dollars just this year over Sunday Ticket. It appears some signs are already surfacing; buffering issues have shown up and YTTV is now offering 50% off for the remainder of the season. A sign of desperation? Sometimes what looks like a pot of gold is just a bucket of brass.
YouTube’s NFL Sunday Ticket Facing $1.27 Billion in Annual Losses
YouTube’s NFL Sunday Ticket Facing $1.27 Billion in Annual Losses