DBS satellite can be used for "transport" of programming without receiving a per subscriber cut. In fact, until about 2003 or 2004, DBS satellite was prohibited from selling programming on a per subscriber basis to programming resellers. I believe there had been a ten-year sunset clause in that prohibition. A couple of years ago, one of my customers got a soliciaation from DISH to use them as a source for resellable programming. I called them up to find out the particulars of the prohibition having expired, but as is often the case in this industry, there was no one available who had been with the company for more than a couple of months, and they had no idea what prohibition I was talking about.
Around 1999, both DISH and DirecTV established transport programs whereby cable companies would pay them a small, flat amount per channel for allowing their use in a headend. The deal is brokered by a programming reseller, like SMS, 4COM, or, until they went bankrupt, WSNet. I have a couple dozen customers who pay 4COM a per customer fee for programming that is resold, plus a modest monthly flat transport fee per channel carried via DBS. The fee used to be about $10 per channel per month. The programming broker relies on subscriber counts furnished by the customer and has the right to access for unannounced subscriber audits.
Nearly all popular Basic Cable channels are available via DBS transport from both DISH and DirecTV. As recently as a couple of years ago, some of the premium movie channels and a few of the more recent start-up channels were only available via transport through one DBS service or the other.
The stick-in-the mud in all of this is Comcast, which will NOT allow its programming to be carried via DBS transport in my market, (Washington, DC, or any other markets I have checked out, including Chicago and New York City. I have two SMATV customers who are receiving their Comcast Sports Channel on large C-band dishes using expensive Scientific Atlantic commercial receivers that are registered in something called the Security Pool. Depending on the antenna situation, I would probably have to charge a customer $5,000 or more to add Comcast Sports to their channel lineup.