Actually, my issues with Flash preceed the Apple protests. 2 years ago I had a near flawless webcasting service running for advertising clients. We had a good thing going using windows Media. Only support I had to do was for Mac users who didn't know about a plugin they could load that enabled Mac computers to play wmv files with quicktime. In 4 years I only ever had 9 complaints that needed this support. Then I chose to retire and we got a new web guy ( a self proclaimed expert in web design) He insisted that what I did was not only awkward but stupid and he would show us how using Flash would be so much better. After he changed all the webcasts over to Flash, complaints began rolling in. Many people just didn't understand why they had to install plugins and go out of their way to play the video when just a few months ago it worked fine. Those who could play the videos, many complained about the quality. It is my opinion that the "expert" used this Flash just to make himself appear important and it did absolutely nothing to improve the presentation, the message, not to say the least, increase sales on the advertising results. Mike- I chose WMV for a good reason, it was simple, fast to do, required no special players, and just worked for 99%+ of everyone who went to look at the ads without needing to jump through hoops. So, if you think that is Apple Kool Aide then I guess I'm drinking it. I have the tools to do Flash and I have done Flash content for clients who have requested it. But that does not mean I think it should be used in all situations.