If a station claims distant channels as a seperate asset, then their advertisers will pay them the same, and if they land a larger advertiser(Budweiser, Nike, etc) may be willing to pay at a discount comparatively to cover the other areas as well. This would work well for geographic marketing. The local advertisers will not be to unhappy, as they will be reaching the same audience they were before. The only ad providers that would be mad would be the ones on the dropped channels.As with RSNs, distant subs are worth considerably less than potential sales opportunities so this is a specious argument.
If a station claims distant viewers in their numbers, local advertisers who have little hope of gaining their business are not going to be pleased.
I thought the return volley from the Mr. Wharton was actually uncharacteristically well reasoned. Your argument that viewers will be positively impacted may be negatively impacted if the stations start folding their tents absent being able to gouge revenues from two of the five largest carriers. If the FCC pisses off a large conglomerate like Sinclair, they may just pull out of many of their 79 markets.
Franchising and the exclusivity associated with it remains an imperative to insure that relevant local news and information gets out there.