Buying yourself out costs money. i.e, you lose on the deal even if that means going to cable who will want you to make a commitment.
So does reselling. I also didnt add in the risk factors that we would also normally use in a cost benefit analysis. They are hard to quantify so I excluded them. I tried to keep it simple for folks to understand. Its like reinvestment risk of holding stocks and other investments. Can get very complicated.