How things have changed

So, you're saying they all moved to satellite? :devilish

JK! JK!
Based on the quarterly numbers/losses, extremely doubtful.

Dish is now under 6 Million Satellite subscribers (from a high of 14 Million), DirecTV, about 7-7.5 Million Satellite subscribers ( it is 9.7M including Uverse, Stream, by Internet, Satellite), from a high of 22 Million Satellite Subs.
 

Only 27% of Michigan Households Still Subscribe to Cable TV


The Michigan Public Service Commission (MPSC) released its annual "Status of Competition for Video Services" report today, revealing a continuing decline in cable television subscribers across the state. In 2024, only 1,100,636 Michigan households still paid for cable TV, representing a mere 27.24% of the state's total households. This trend reflects a nationwide shift away from traditional cable television as consumers increasingly embrace streaming services.

The report, which gathers data from cable and video providers in Michigan, shows a steady decline in subscribers over the past several years, with the exception of a temporary increase in 2021 during the COVID-19 pandemic. The number of subscribers has plummeted from a peak of 2.3 million in 2015 to just over 1.1 million in 2024, highlighting the dramatic impact of cord cutting.


 
The cable television industry in the United States is expected to witness a $30 billion fall in traditional pay-TV subscriptions and ad revenue compared to 2017 due to user cord-cutting.


YEARPAY TV HOUSEHOLDSNON-PAY TV HOUSEHOLDS
2026*54.3 million80.7 million
2025*56.8 million77.2 million
[TR]


By the end of 2026, it is anticipated that 75% of U.S. households with a TV will no longer have a traditional TV subscription.

 
 
The cable television industry in the United States is expected to witness a $30 billion fall in traditional pay-TV subscriptions and ad revenue compared to 2017 due to user cord-cutting.


YEARPAY TV HOUSEHOLDSNON-PAY TV HOUSEHOLDS
2026*54.3 million80.7 million
2025*56.8 million77.2 million
[TR]


By the end of 2026, it is anticipated that 75% of U.S. households with a TV will no longer have a traditional TV subscription.

Some day there will be No Traditional TV people left, and you'll be SO HAPPY ....
 
I don't see the shift from linear TV slowing anytime soon, even older folks are now dropping linear TV services for streaming. The next big thing I can see happening are hotels offering broadcast stations from an antenna and a smart TV or box that you can login with your own credentials with the big chains making agreements with streaming providers to offer free trials as a way to hook guests into the services. It would save a ton of money and the guests would likely welcome the change.
Don't forget that in addition to the OTA channels they could also offer the free ad supported channels (PlutoTV, TubiTV, Plex, etc.). I don't know if there would be any legal requirements around that but as a non-lawyer I would not think so because it would be the guest choosing to watch, and of course the guest would be exposed to any ads. It might depend in part on how they are provided but the point is the guest would have hundreds of channels to choose from, in addition to the OTA channels (which might become much more difficult to provide once ATSC1 goes away, and many guests might not want to pay to watch whatever local channels are available in that market. Economy minded guests might well choose a room or a motel that does not offer OTA channels at all if they can watch the FAST channels and/or stream from their phones or computers to the TV).

As for older folks, I am one and I can tell you that I used to watch a LOT of network TV and lately I hardly watch any at all. To me the quality of most programs has fallen off a cliff, and I am talking more about the writing than the technical quality of the shows although that's suffering too (and that's before you even talk about the f*cking overlays that the networks and local TV stations like to plaster over network programming, I HATE those things!). When I start watching a show and in ten minutes I have fallen asleep because it's so boring, I figure maybe I'd like watching something actually interesting a lot better, even if it is just a YouTube video. There are several nights a week I watch NO network shows. And I could easily give up the handful of network shows I still do watch. AND people under 30 seem to not care about TV at all, so where do the networks think their replacement viewers are coming from? The kids who have been watching TikTok and YouTube?
 
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For me I watch on Monday , Tuesday and Thursday nights. I don't watch network tv on Friday, Saturday or Sunday nights. Wednesday only two 30 minute comedies. The rest I fill with streaming shows or movies.
 
Don't forget that in addition to the OTA channels they could also offer the free ad supported channels (PlutoTV, TubiTV, Plex, etc.). I don't know if there would be any legal requirements around that but as a non-lawyer I would not think so because it would be the guest choosing to watch, and of course the guest would be exposed to any ads. It might depend in part on how they are provided but the point is the guest would have hundreds of channels to choose from, in addition to the OTA channels (which might become much more difficult to provide once ATSC1 goes away, and many guests might not want to pay to watch whatever local channels are available in that market. Economy minded guests might well choose a room or a motel that does not offer OTA channels at all if they can watch the FAST channels and/or stream from their phones or computers to the TV).

As for older folks, I am one and I can tell you that I used to watch a LOT of network TV and lately I hardly watch any at all. To me the quality of most programs has fallen off a cliff, and I am talking more about the writing than the technical quality of the shows although that's suffering too (and that's before you even talk about the f*cking overlays that the networks and local TV stations like to plaster over network programming, I HATE those things!). When I start watching a show and in ten minutes I have fallen asleep because it's so boring, I figure maybe I'd like watching something actually interesting a lot better, even if it is just a YouTube video. There are several nights a week I watch NO network shows. And I could easily give up the handful of network shows I still do watch. AND people under 30 seem to not care about TV at all, so where do the networks think their replacement viewers are coming from? The kids who have been watching TikTok and YouTube?
Speaking of older audiences, CBS cut off their nose when they cancelled Blue Bloods. Their Friday rating haves suffered since. Why didn't they let it get to to 15 season?
 
Nielsen's The Gauge-

January 2024-

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January 2025-

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What is other? None?
From the site-

Within The Gauge, "other" includes all other TV usage that does not fall into the broadcast, cable or streaming categories. This primarily includes all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.
 
Either they merged Hulu use with Disney+ or else Hulu use dropped off a cliff in the last year.
Hulu and ESPN+ are combined with Disney.
 


Top Cord-Cutting Statistics (2025)
  • There will be 80.7 million cord-cutting households in the US by 2026.
  • The average cord-cutter is 35-55 years old.
  • Over half of Americans who dropped cable TV subscriptions say they don't miss it.
  • Satellite TV providers have lost over 20 million US subscribers since 2014.
  • There will be 1.68 billion global streaming video on demand subscriptions by 2027.
  • 30% of Americans with cable TV are thinking of cancelling this service.
  • 59.6 million households in the US have switched to non-pay TV
  • 86.7% of people reported to drop cable TV due to the high price.
  • Pay TV revenue is expected to drop from 58.2 billion in 2023 to 43.6 billion in 2029.



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