How things have changed

[Bruce]

Wonder how they account for people like me? I sub to most of the streamers but still have a scaled back Xfinity TV subscription.

The Gauge is ratings, not how many/or what services you have.

For example, in 2021, 39% were watching Cable Channels, now 24.4%.

Or, 26% were watching streaming services in 2021, now 42.6%.

 

[ncted]

The Gauge is ratings, not how many/or what services you have.

For example, in 2021, 39% were watching Cable Channels, now 24.4%.

Or, 26% were watching streaming services in 2021, now 42.6%.

And it is Nielsen, so the methodology is statistical extrapolation from a very small sample size. Still, it is a decent indicator.

 

[MikeD-C05]

Wonder how they account for people like me? I sub to most of the streamers but still have a scaled back Xfinity TV subscription.

Double dipper.

 

[Bruce]

Double dipper.

Definitely, I personally hate paying twice for the same content.

Use CBS as a example, why pay a Live TV Provider, when I can pay Paramount+, receive that same CBS programming, live or On Demand, plus all the extra (streaming only)shows and movies.

Same for the rest of the networks and cable channels' content, for another example, why pay a provider for FX's content ( one of the few cable channels still producing new scripted material), when I can watch it on Hulu in 4K.

 

[savarese04]

And it is Nielsen, so the methodology is statistical extrapolation from a very small sample size. Still, it is a decent indicator.

my understanding is that nielsen's sample size is actually larger today than it used to be. before, yes small sample size of "participating households," but today i believe nielsen has their monitoring directly connected to the services themselves via API. At least, i've seen Nielsen referenced in privacy policies for some services (and have seen the ability to toggle "data sharing" on or off for some services)