110,000 subs @ $14.99 per month comes to just under $20 million per year. They are using at least two of those transponders that lease @ approx $2 mil per transponder, so they are paying at least 20% of their gross just for satellite time. I wonder what other costs (staff, uplink, etc) were. You'd think that for 20 million they could make this thing viable.... I'd always thought that the transponder lease was eating up most of their revenue (since most of their channels come to them freely), but with that many subs, I don't think so.
Moving to IPTV may have cut some expense, but not that much. Going from a failing/losing business to a profit center would require a better than 20% gain in profits... and they aren't going to get that given the number of people who are going to jump ship..