I am astounded at how high an opinion some people have - of their own opinion.
How can any of us be absolutely certain that our own opinion is infallible, and the decisions made by people at a billion dollar corporation, built up from the back end of a pickup truck, people highly experienced and with far greater knowledge of the market and product than us, are wrong?
Can you say Bank of America and their $5.00 debit card fee? How about Netflix and their 60% price hike for dvd and streaming service? That should be all the evidence you need to show that a billion dollar corporation, can and DO make stupid decisions all the time and they are punished for it by the very people that they depend on, to keep that corporation in business. The power of the customer is a very great thing when it is focused and galvanized by the reckless decisions that some companies make, without regard to their customer's "high opinions", as you put it.