Perception is immaterial. Cable Tv is not a utility nor is it a necessity. It is a luxury, plain and simple.
Project your opinion (and read that last word again) onto your customers and directv loses customers. You wont. Because they really arent your customers. But like I said, this is a problem of directv's manufacture, because they have to hire people that arent really interested in their customers or their long term revenue stream. To simplifly, these people arent your customers, nor representative of your revenue stream, future profits, and very indirectly your business success.
But be assured, since the 1990's, pay television is far from an unnecessary luxury. It might be to you and to those you know, but to people who pay to have a dish bolted to their house and to have hundreds of dollars worth of equipment put in their house and thousands paid per year, its a utility. At this time I pay considerably more for directv than I do for natural gas delivery or trash pickup at my house and a disruption of service from the latter two is considerably less disruptive than turning on the tv and having no signal. But I'm sure you have some judgmental comments about that as well.
I'm certain at a 110% level that I wont change your mind, but I'm also certain at a 250% level that you'll be out of business in a few years if you maintain your mindset. Good day.
Trust me when I tell you this......Customers of mine who were pleasant and respectful got far better service than those without those courtesies.
Yes, I'm completely certain that in instances where your business isnt directly related to immediate continued profit, that kissing your ass gets better results. You've quite succinctly proved why the directv model is inadequate and why they have poor customer service results. Slipped from 1st to 4th place in customer service and an "F" rating with the BBB because they deliver shoddy service and act in a manner that isnt trustful in a business environment. Now take a bow.
While everyone should be pleasant on both the customer and service ends of the spectrum, the OP simply wanted timely service and good customer communication to go with his crappy low quality equipment problems, and he got neither of those.
In that event, he was most assuredly correct in telling directv, their 3rd party contractors who think their customers needs arent important, and the same 3rd parties who want their butts kissed to do a good job to go take a big flying hike up the road.
Once again, I'm not picking a fight with you directly, just pointing out that your approach pretty much assures that you'll work a lot of long stressful weeks before going out of business because you dont know how to service a customer. I'm mostly picking a fight with directv for hiring folks like you who think you get to decide what is and isnt important to their customers and who give only their good quality service to the customers who kiss your ass. But to be fair, you probably arent being paid enough or given enough business reason to bother doing a good job or giving a hoot.
I guess if this was a great economy with lots of money pouring over the gunwales, your approach might work to some degree. Newsflash: its not, it hasnt been for some time, and it wont be for a while yet.
But do go on as you have. After all, it must be working great for you, right? Because it seems you think the product you're servicing isnt that important, that your customers have to be nice to you before you'll be willing to do a good job, but you cant afford to keep enough service techs on board to fix a customer whose been screwed, blued and tattooed in less than a week. Check back in with us in a year or two and let us know how that worked out for you, m'kay?