BTW pay tv is a luxury. Utilities are a necessity.
Rule #4: When the service provider thinks he can define the needs of his customers, he's going to lose a portion of them that dont agree with his assessment.
Cable tv is considered by almost everyone to be a "utility" and frankly I could do without trash pickup, natural gas and even electricity for a period of time and probably be less annoyed than if the tv was out. Water, maybe not. Yeah, I have a generator.
Satellite tv is just cable tv beamed from space to a trash can lid on my house.
In the meanwhile, if you're staffed too low to get to a customer with a persistent problem within 2 days, someone needs to work a little overtime and go over there in the evening.
I also fully realize that this system of directv paying contractors and independent 3rd parties to do installations and repair work is fundamentally not particularly viable and will induce these sorts of problems. The quality level and consistency from contractor to contractor is going to range wildly and you're going to put your business with that customer at risk on the basis of what some guy decides he will or wont do, or who thinks he can determine how important something is to his customers based on how he feels about it. You have a guy who stands to gain $50 by fulfilling a call vs almost no downside to ignoring it, vs directv who stands to lose $5-10k worth of monthly service from a customer over 5-10 years.
Directv does it this way because its cheaper and easier than trying to maintain their own network of service people, and because they can foist overtime and overhead costs onto someone else. That results in the contractors and directv both having problems with each other and the customer ending up in the middle. I'd suspect that a macroscopic analysis says that all of this crap ends up costing directv more overall than either running it themselves or paying more to the contractors.
Basically directv is putting itself at the mercy of their highest and lowest common denominator service crews. Because customers of both will visit this 'internet' thing and tell everyone about both. That'll result in many customers expecting the services of the former while fearing that they'll receive the latter.
Consistency of service is another crucial aspect of business. Its why McDonalds can make relatively crappy food and still be one of the largest restaurants in the world. Its because a big mac in taipei, omaha and dublin all taste pretty much exactly the same. You know what to expect and you get it. People like that.
I know I'm often critical of directv, but I think they warrant it. They have problems with customers canceling service before they can recoup their install/equipment costs so they implement a lease/ETF structure that Costco and Bestbuy employees cant adequately explain and which results in an "F" rating from the BBB. They hire a brazillion contractors to be the only face the customer probably ever sees to do all the work and the customer receives a high degree of variability in service levels and customer experiences, the worst of which probably result in the reason for those high cancellation situations. Then to try and patchwork over it, they'll inconsistently hand out credits to people who call in to complain, hoping to retain the business.