You can call me crazy if you want, but better HDMI cable give better picture and sound. The funny thing is it actually makes a bigger difference in sound! I've compared many HDMI cables and while a better cable does infact improve picture quality, very few can see it. I calibrate(ISF) for a living and can see very small improvements. However the improvements, at reasonable viewing distances is not worth the extra money on HDMI. The reason I buy better cables is for AUDIO. Most high end audio now goes through the HDMI to your receiver. These high bitrate tracks NEED every advantage they can get. Yes HDMI is all digital it is 1s and 0s, BUT you do not get ALL the 1s and 0s that is why EVERY SINGLE hdmi component has an interpolation circuit that "fills in" the missing bits. Cheaper cables will lose more bits to be missed requiring interpolating(guessing) what comes in next. If you don't use extrernal audio equipment, then I say why bother with super expensive cables. However if you have external amps and receivers that you are using, buy the good stuff. It makes a big difference. Buy one and play some decent music and compare small clips of your cds with a cheap cable and a better shielded/better material cable. You can notice the "space" opens up and the highs especially become clearer.