Understand, but you nevertheless have options. I think this is what DISH is saying the real issue is. ATT is marketing it through cell phones, via Directv, via it's own website, and with all of that ATT wants DISH to commit to a minimum number of subscribers. How can DISH win in that situation. There's so much competition today in TV from Hulu, Netflix, all these over the top services, that ATT's position on HBO is silly and ridiculous. I think it's great DISH is standing still on this - the point needs to be made.