Not sure why everyone keeps discussing the quality issue - given the current bandwidth and the current compression technology, Voom cannot deliver all of the channels with acceptable quality. They can tweak one channel, but it is at the cost of another. Granted, they may have some space reserved for quality improvement/new channels, but if they had sufficient space they would just optimize them all and call it good. All satellite providers struggle with this to varying degrees.
Think of the bandwidth as a fixed size box with a fixed volume. You can only put so many like sized items in that box before it is full. If you want to squeeze more items in there, some will have to be made smaller. In this case, smaller equates to reduced signal quality. Unless/until they get more tranponders, adding channels and then tweaking is just a juggling act. MPEG4 compression will change this - it will provide better quality given the same bandwidth.
Almost certainly what they are trying to address - if they are smart - are the top 5 (or so) reasons that have held subscriber count low:
- Not enough channel variety (getting better but many still need other sources in addition to Voom)
- Ability to support multiple rooms (three is a start, but I need six)
- DVR capability (can't come soon enough)
- Quality (will suck until Voom adds bandwidth and/or goes MPEG4)
- Cost (compare cost of multiple receivers to competitors)
You can certainly add/subtract to/from this list or juggle the order, but I think that's what they are facing. Part of their problem is that until they add bandwidth or go MPEG4, the channel variety and quality are mutually exclusive. If they can address the above problems even gradually, subscriber counts will take off.
If they want to improve quality they should stop adding channels, get rid of a few lame ones, get rid of a few SD channels where there is an indentical HD channel, and then tweak everything up a bit with the priority on HD. Then get more bandwidth and then crank quality again. Then get MPEG4 and crank quality again. Then only add channels if bandwidth is increased, leaving the quality set to something above their competitors. Of course they have to survive financially too - but quality is tied to that as well.