C'mon, guys, the networks should be able to win this, hands down... ...if they could only find those OJ trial jurors. 
Fox Sues Dish Over Ad-Skipping Auto Hop
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It seems to me if DISH continues on this course of AutoHop then watch for the networks to go completely to product placement in their programs,and when that happens AutoHop won't work and neither will Fast Forwarding through a program to bypass commercials.
The thing is that all these pop up ads and banners seem to be promoting other shows on the network. Seems like the networks know the commercials are being skipped anyways, and making sure their own messages get priority.
During a roast this weekend the name TOSH 2.0 faded in and out as large as the entire screen and then a bug advertisement for his show played.
The future of advertising will be more and more intrusion as traditional means are devalued.
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Then the future of ad-supported TV programming will be in jeopardy as program content will be devalued.
Bloomberg Radio just did a big interview with the cajuna of the Consumer Electronics Ass and the man says it all goes back to Betamax and Dish is going to win this fight.
Even if Dish wins, Dish customers will ultimately lose. Retransmission fees will just get raised higher for any provider that eliminates all the advertising. Broadcast networks have little choice since someone is going after their main source of income.
Dish was obviously expecting this. Probably even when they started programming the feature many months ago.
Should be an interesting fight since I personally don't think it's clear who's in the right legally.
Dish was obviously expecting this. Probably even when they started programming the feature many months ago.
Should be an interesting fight since I personally don't think it's clear who's in the right legally.
I think things are about the get a whole lot more interesting.
I think the Genie is about to be released from his bottle.
I think the Genie is about to be released from his bottle.
But, are we Major Nelson or Dr. Bellows?I think things are about the get a whole lot more interesting.
I think the Genie is about to be released from his bottle.
I think things are about the get a whole lot more interesting.
I think the Genie is about to be released from his bottle.
Perhaps the Genie will go further than autohop and grey over the on screen popups
I think things are about the get a whole lot more interesting.
I think the Genie is about to be released from his bottle.
Could it be...AutoHop on EVERY channel/24/7/365?
Could it be...AutoHop on EVERY channel/24/7/365?
Does Dish sell ads on cable channel space that is designated for local cable ads? Maybe they won't be so quick to make skipping easier if they have a stake.
Unless they auto-hop everything but the Dish generated insertion ads. Some ads might be more "equal" than others.
