I agree with Tampa. I skip ads when watching shows via DVR (non hopper). If I'm watching something "live", I'll generally channel hop during commercial breaks.You missed my point, completely. It IS user controlled, you must make the decision and effort to skip, just as you do now. The default is Auto Hop off. You are doing what the Networks are doing. The end result is the same, getting there is different, but still consumer controlled. Going by your thinking there can be no advancements in technology to accomplish the same thing.
As for ads on websites, very close to that is available now. Adblock hides many, and you can go into browsers and block sites, including where ads come from.
"Adblock Plus will always block annoying ads.Still, many websites rely on advertising revenues so we want to encourage websites to use plain and unobtrusive advertising instead of flashy banners. That's why the Adblock Plus community has establishedstrict guidelines to identify acceptable ads, and Adblock Plus allows these out of the box. You can always disable this feature if you want to block all ads.
As far as internet ads, I use Adblock Plus on ALL websites. It makes a HUGE difference.