Actually the Verizon FIOS tv system started this type of "skinny bundle" in the spring of 2015. Charlie and DISH just improved on it and added the add on packs like news, sports, variety, kid pack etc. I suggested this very system years ago when I saw the Canadian Satellite systems were using it. Now the Canadians have gone on to one basic pack of locals and essential channels for like $25.00 and then you can add on any channel you want for true ala cart. Maybe we can get this system here someday. Till then the Flex pack system is as close to ala cart as we can get.