DIRECTV creates a dedicated home for curated FAST channel lineup; platform will give advertisers ability to expand reach.
DIRECTV, a leader in premium video entertainment and innovation, today announced plans to launch a dedicated free ad-supported streaming TV (FAST) platform – MyFree DIRECTV – on November 15.
At launch, MyFree DIRECTV will provide viewers with direct access to curated FAST Channel content and an extensive On-Demand library, with additional channels slated to join the MyFree DIRECTV platform throughout 2025 and beyond. The service will be accessible nationwide online, via mobile, and on select smart TVs and streaming devices.
Effective December 31, 2024, The Weather Channel en Español will cease programming and will no longer be available.
Wondering the same thing also too just wondering tooThere has been no pattern. But I'm guessing this latest batch and possibly more will be enabled in time for next Friday's official launch of MyFree DIRECTV
That was back when there were new channels showing up that weren't streaming-originated. Streaming channels shouldn't require a lot of testing and validation.I'm dating myself here. I remember back when D* was satellite only, new channels used to always be lit up Wednesday mornings about 6am eastern.
It's usually about a month of testing. FAST channels rely on dynamic ad insertion and there are different origin and DAI providers they have to deal with like amagi, wurl, akamai, frequency, yospace, etc.
This isn't a DIRECTV only thing, the more established FAST players like Pluto and Xumo have similar delays between when channels first appear on their server and when they go live for users.