Major League Baseball hopes its cable TV network will reach 70 million U.S. homes before next season, but the U.S. sports league will not resort to giving more equity to broadcasters to speed the process along...
Since a record-setting launch in January 2009 in more than 50 million homes, expansion of the network has slowed. The deals to catapult it to 70 million homes could come before the start of the baseball season next spring, Petitti told Reuters Insider in a subsequent interview.
"There's two major players that don't have the network," he said. "If one of those players came in, we'd be right on top of the 70 (million) number, and if both come in we'd probably exceed it."
DISH and AT&T reach about 14.3 million and 2.7 million U.S. homes, respectively.