I see this has created some discussion. My concern was of tipping the hand that they were being watched via satellite by those out of their normal OTA area. And, then causing them to have to reconsider their satellite distribution methods. The ethical part being in regards to the FTA community (i.e. possibly causing something to go away).
Want to thank everyone for their responses. I came to same conclusion most of you had, that it is all about the money. They don't care where it comes from, just so long as it is good. Therefore, I went ahead and kicked in a few bucks. I do enjoy some of their programming. And just in case nobody figured it out, it was for OETA.