I just don't see get it.Nascar isn't performing like the NFL,or even NCAA football for that matter.In my opinion NBC way overpaid for a declining product.Attendance is way down,ratings are way down,yet they pay $4 billion?To me it's an act of desperation by NBC to stay in the major sporting game.
Actually, I think it's thier way of saying, Hey, were here and we can compete with the other Sports guys as well.