If I can point something out here...it seems that many of us have the impression that it's completely up to DishNetwork (or DirecTV or Time Warner or whomever) as to what constitutes a "sports package". We might remember that
the positioning of the channel is one of the main points of contention during contract negotiations. But that's not all...during a contract negotiation, the following points may or may not be up for consideration:
1. cost of the channel
2. positioning of the channel (basic pack, expanded basic pack, sports and/or movie pack, etc.)
3. what other channels may or may not be bundled with it (in order to get ESPN you have to take ESPN2, Longhorn Network, ESPN HD, or whatever)
4. length of contract
I seem to remember that it's Dish's position that it wants the ability to sell just about everything in some kind of separate package, but that the providers (Disney, Fox, etc.) insist on bundling certain channels together at a certain tier level in order to guarantee advertisers a certain number of households.
As we've seen in the above-referenced articles, it appears that Disney (remember there IS no ESPN) is about to go over the line in its demands. It wouldn't surprise me if DishNetwork subs have to do without it for a while come contract time.
We may also want to remember that it's not just the cablecos/satcos that are affected by this. To quote one of the Journal's articles referenced above:
The National Football League is close to inking an eight-year extension of three media-rights deals that should earn it a total of about $3.2 billion a year from its broadcast partners, a 60% increase over its prior contract, according to people with knowledge of the talks.
New Orleans Saints battled Detroit Lions in New Orleans Dec. 4. The NFL and TV networks are in talks.
The agreements, which would be struck with News Corp.'s Fox, Comcast Corp.'s NBC and CBS Corp.'s CBS, shows just how valuable NFL rights have become for broadcasters, which view high-profile live sports as the key element to maintaining their value at a time when consumers have an ever-growing number of entertainment options. The deals would last through 2021.
Broadcast TV is facing the same pressures....and the main driver is the NFL.
My own prediction...eventually the NFL will control all of its own rights, through some kind of super-Sunday ticket venture and will try to cut both broadcast and pay tv out of the loop, except for a few select games.
But let's not forget that the colleges are demanding more and more for their football product as well. For instance, take the Longhorn Network package that Disney/ESPN signed with the University of Texas. Personally, I think ESPN's $300 million guarantee for UT-Austin third tier sports was nothing short of foolish. But if Disney can force it onto
all cable and satellite companies during the ESPN negotiations and get the 40 cents a sub that it's demanding, it
will be laughing all the way to the bank.