You are missing a huge element in this. Advertising spending is going down, yes even in sports, perhaps some sports is not affected as much as others, but overall spending is going down. Unless the economy rebounds watch for less and less advertising spending. Even Football is suffering with more unsold seats then in a very long time, which means the game is not even broadcast in the area in most cases.
So ESPN will be looking elsewhere to make up the difference. Wonder where.
"ESPN is also expected to begin talks with
cable and satellite companies like Comcast about paying more to carry the sports powerhouse and its own highly priced NFL package, along with Disney’s other non-sports channels such as ABC and Disney Channel."
It amazes me how people can chicken little the situation when they have no clue how network programming works.