Bankruptcy seems inevitable, but restructuring only leaves pay TV customers unscathed if it's profitable. With the bottom yet to be found for traditional providers as they continue to lose millions of customers per year it's hard to say what a new normal for a viable Sat TV service looks like.
With the expansion of Broadband, even the rural areas’ population is not enough to support even one Satellite Service, let alone two.
So, if that is the new normal, count on Rural Subscribers to support the business, forget it.
Rural Household Population is 16% of the United States (131 Million Households total).
So, total Satellite subscribers ( for both) is 14 Million, 16% of that is only 2.24 Million.
But, 16% is the total Rural population, how many of them receive fast enough broadband, or do not want Satellite, or cannot afford it.
But, let’s say, of that 14 Million, 30% are rural subscribers, that is still only 4.2 Million, still not enough to support one company, definitely not two.
Once again, I live in a rural area(Well, Septic, lots of land, Deer and other critters come into my front yard every night, Wild Turkeys, Giant Cranes during the day, even have wild chickens in this areano one can catch, my Blink Cameras show me so much of what happens at night), yet I have 1G Broadband.