Here it is: each subscriber cancellation costs Dish $861. That is a lot of money any way you slice it. 90,000 times $861 = ??
Pay?TV Subscriber Acquisition Cost (Pay?TV SAC) was $861
during 3Q14 compared to $842 during 3Q13, an increase
of $19 or 2.3%. This change was primarily attributable to
an increase in advertising costs, partially offset by a
decrease in hardware costs per activation. The increase in
advertising costs resulted from additional brand
advertising to increase awareness of our college football
programming.
In your post you stated "subscriber cancellation costs." In the quote you posted it refers to "Pay-TV Subscriber Acquisition Cost"
You are not even talking the same thing. Do you even read what you post?
Cancellation cost is really the employee time and the postage to mail receivers. Acquisition cost is the cost to acquire a NEW customer. That is advertising, order takers, installation costs, and equipment. But if equipment is recycled then its not much of cost, except additional employee time for refurbishing the receiver.
It also is NOT 90,000 customers by 12-31-2014. If any one of you reviewed at how Fox bozo Tim Carry stated this: On the website they set up to complain about the issue they considered any time anyone had an open browser for 4-5 minutes or more to be someone cancelling. Really? Seriously? This is an absolute ridiculous way of measuring potential cancellations. I leave my webpages on all the time, and probably did on the silly Fox site as well....so under Tim Carry's theory, I am a cancellation.
The real issue is Fox's backhanded attempt at tying the Fox News renewal to a price increase on FS1 and FXX, despite Dish having unexpired contracts on FS1 and FXX, that do not expire for some time. This is the issue....it does not take a genius to see this, but for many posters here, they don't want to see the obvious.
The real risk (besides the Fox News Channel not returning soon) is what may happen when other Fox channels come up for renewal. Does anyone know if anything else is up for renewal soon? (FS2, Big 10 Network, broadcast Fox channels, FSNs, etc.).
This is NOT going to resolve itself in the short term unless Fox backs down. Charlie Ergen is not going to back down. Dish's stock price is fine and the financials are fine. Many of the Fox News viewers are coming from the low fee entry packages, where Dish does not make too much money on, so their total value to the bottom line is marginal in the first place.
Many viewers are tied to Dish with contracts. They can't leave without significant penalties. Others will not leave because of the hassle factor. People will leave for: (1) sports channels, and (2) broadcast locals. Beyond that the folks who leave providers because of these disputes is minimal, at best. Fox has a following and this may test some, but in the end few will leave. It sure as heck is not 90,000.