And yet, people still take music without paying for it.
People always did. I remember recording cassettes off the radio or using a friends cassette or record in the 80s.
I had access to family members old 8 track there were recorded form radio or record.
I have my father's 1/4 reels with 60s era LPs that were copied from LPs when he was in Hong Kong.
My point was that the industry fought the changes for a long time.
In the case of music, too long and there was a big alternative market before they even got in the game.
Had they embraced it early on, the alternatives might not be as big as they are even now.
But when the likes of Napster were the only option, that's where people went.
The movie industry hasn't done much better. First they were slow to embrace home media. Remember when VHS tapes cost $100 for new releases? And only the rental stores had/could afford them? Then months later consumer copies were available, though still expensive.
DVD was better pricewise and earlier releases, but still advantaged the rental places. It's just been recently that digital/online versions could be legally acquired at release, and they are still too expense in most cases. Why buy the online version for $10-15 when you can buy the BD/DVD for $5 more and get the online version included? Or get an illegal version for free. The $10 price is still too high, but it has reduced a lot of illegal copies. $5 would reduce it more.
So the TV/Cable stations are just as entrenched. They need to offer their content in new ways in a cost effective manner.
If not people will move to alternatives, whether they are legal or not.
Dish is the current target due to their push back in these disputes. It will come to the others or the costs will rise. Either way, eventually people will leave.