When you alternative is seeing Dish walk away entirely, followed by a 5 year+ legal battle, that should at least get you to the table. It should also get them marketing the channels elsewhere. But instead of forming a symbiotic relationship, Rainbow chose a parasitic relationship.
Businesses do not exist to serve customers nor have symbiotic relationships. Presumably Rainbow believes they are in the right and stand to show more return through the legal avenues rather than eking out a smaller existence after re-negotiating the contract. Correspondingly Dish believes they are in the right and stand to show more return through legal avenues rather than continuing to throw money away on Rainbow, year after year. I am simply surprised a contract like this was written in the first place.
By what facts do you make that conclusion? And did not Rainbow try to dictate a solution by interpret ambiguous language entirely in their favor as well?
I only said I wasn't clear about Dish's good faith, not that I concluded they acted in bad. And of course, both sides are choosing to interpret ambiguous language in their favor. Perhaps you mistake my remarks as strong support for Rainbow. I did like some of their programming, but many aspects of their business model made no sense to me.
The email record that has been brought to light does show an early desire and plan on Dish's part to use the auditing mechanism as a means to obtain contract relief. There is nothing wrong with that. Perhaps there are also records that demonstrate Dish had been thwarted by Rainbow prior to that time in an attempt to obtain a more mutually beneficial agreement, leaving the audit path as the next most reasonable step. I have not come across such, but that could be my ignorance as following this case has not been of strong interest to me.
For instance, Rainbow would have us believe that any and all salaries were part of its spending. Thus, without spending a dime on programming, they could have met their requirement just by splitting $100 Million. To me, that does not sound like what anyone intended.
This appears a highly exaggerated reading of Rainbow's argument, which asserts overhead costs were a legitimate part of their spending pot. Their overhead rate does not appear abnormally high, and businesses traditionally wrap overhead on top of direct costs when billing clients. Whether any overhead expenses should count towards the $100M, and if so which are allowable, are the crux questions the judicial system will have to address.
I disagree. I enjoy the HD programming I have been getting from other networks far more than anything I ever watched on Voom.
That wasn't my point. Clearly Dish believed/believes its brand was/is more marketable without VOOM than with, and I would be the first to agree. I'm sure there are more viewer-hours from the HD fare financed by Dish's savings on Rainbow than would be from the VOOM channels today without those subsequent offerings. But viewer-hours are not billed as revenue.
A trickier question is whether offering a lot more of the same has increased Dish's revenues than say if they had appealed to some niche markets. Personally, I find it a terrible waste of bandwidth to see the several suites of HD premium movie channels running the same movie on multiple channels over and over again, in this age of time-shifting. The Canadian DBS service we now prefer has only a few HD premium movie channels, but a given movie will run only twice in HD every few months. The quality of the picture is dramatically better and I see a generally broader content.
I suspect Dish loses a few subscribers because they have little interest in what majority watches. I'm certainly on that bubble. I didn't expect Dish to do anything to replace the VOOM channels after they were cut, but I have been surprised how often Dish replays the theme that VOOM-type programming offerings are coming. That simply has not happened.