On Tivo, if the judge rules that Dish must shut off the DVR's what is Charlie going to do?
From the big picture Dish will be doing business with Tivo. He would be doing business with them today but they have an honest disagreement. The judge will more then likly make a ruling which will set the ground rules going forward. Dish and Tivo have a lot in common.
(Charlie has been attending the Chase Carey speech school, with a lot of UMMMs today)
Charlie says he would need to see the Judges ruling before deciding how to move ahead.
On to next question. What can you do to reverse the downword trends of new subscribers.
Charlie says that from a marketing perspective that they are second tier compaired to their competition. (How many YEARS have I been saying that Dish Networks marketing sucks...)
Charlie says consumers are downsizing their costs and that is a good thing for them (dish). (I dont see how its a good thing.)
Maybe Dish could just buy TiVo? The benefit could be for the name/goodwill, IP property, ending a lawsuit, marketing and competitive advantage (to DirecTV).
TiVo has name and supporter loyalty and recognition.
And while Dish's DVRs may be better, the average customer tends to first look at the prices (of all the costs), as DVRs are still a luxury item. A customer choosing between DirecTV or Dish won't know if the Dish DVR is better, (the EPG is user friendly or not) or not, until they've become accustomed to one, and had a chance to use another, but by then the customer is on a contract. From buying Tivo, Dish could just incorporate some TiVo features (some of its software) into the next rollouts (take out anything that would help Dish's models), the peanut shaped remote possibly, while retaining majority of the 722/922 product in the next DVR/receiver model, and keep some of TiVo's software engineers on the Dish's staff.
At the same time, Dish could cease new sales of TiVo's standalone models. That'd hurt cable and Fios to an extent, as those Fios and cable customers would have only the DVR that's provided by the cable telco.
Aside from TiVo, Dish could do what DirecTV does and make it a lot harder for customers to drop. DirecTV's get out of contract is $20x remaining months. Dish's is $10x remaining months. Right?
I think though DirecTV knew to target some markets better. I mean they carry YES in the NY market, while Dish didn't. That's a huge market where Dish didn't see the potential value in to go after customers. Cable is still a lot higher in price in NY, and DirecTV is considered a value there.
In Philly, DirecTV carries more local channels. I don't think customers like when locals are dropped. Dish quietly dropped WYBE. It's a lot worse than when ordinary cable nets are dropped. Dish plays bean counter (dropping locals) thinking they'll save money here and there, but it may make them lose customers.