There are definitely more alternatives out there than just DISH or DIRECTV. Satellite used to be the alternative to cable ,but now it seems to be even more choices out there. I think that the only real chance that any tv provider has to stay in business is to push for full ala cart or theme packs like the Canadian satellite companies do. The Welcome Pack that DISH has ,would be great for me if they would only do a full HD version of it. But I am sure that DISH would try to charge you an additional $10.00 HD fee if they did it. DISH is the King of made up because we can charge it, FEES. IF a company would offer a full version of ala cart choices via the internet, I think we would have even a better alternative to traditional cable & satellite tv. At least for those with a decent internet service.