What if you ran the numbers Apples to Apples to be fair
Customer has Cable now and they would be a NEW Customer for Dish or DireCTV. That way the promo pricing is fair.
No such thing as "fair"... what's "real" is to ask how much will it cost me for the next N years with providers X vs. Y vs. Z... provider X (dish in this case) won't offer me promo pricing (nor even much on retention).. so while I perfectly understand that as a business decision, it means that I, as an admitted value customer, will find Dish not to be price-competitive when there are 3 alternatives happy to offer me promo pricing. For the next 2 years, my cost on Direct will be LESS than if I stayed with Dish _and_ I will have 2 TVs more with HD vs. what I have now. To me that is worth the hassle of doing the research and switching. If Dish had met me even half way on that... I might have decided it wasn't worth the effort. I called, I was nice, never pushy, explained the situation calmly, and asked what they could do.. turns out it wasn't much. And shrug, that is certainly their right. I've stayed _well_ past my initial 2-year commitment and now am exercising my right to walk away. The providers are the ones making the crazy promo rules.. they have no right to object if educated consumers attempt to make the most of the game which they created. As they say "friends is friends.. business is business"... this is business. Shrug.