Here's some behind the scenes info as to why Dish may be more profitable and a little conspiracy theory (for the tinfoil hat wearing people) as to why DTV is doing so well.
First - Dish profits.
Behind the scenes Dish has been on a witch hunt toward retailers who sign up customers who have been, or are active Dish customers, as new customers just to give them the new promotion or hardware for free again. Because it does take more than 3 years today to break even on a new subscriber, Dish does not want to pay twice for the same customer.
Over the past year and a half Dish has charged back retailers MILLIONS of dollars in commissions for these "fraud" accounts, all the while still collecting the monthly subscriptions from these same customers. Most of the retailers Dish just terminated which means they now get to keep the monthly residuals they were paying out. This is not a small number. Trust me when I say that this WILL add to the bottom line. Also Dish is doing everything it can to stop customers from just signing up again as new, so in the long run their SAC will go down.
Second - tinfoil hat theory
This part is fact. DTV has a lower credit criteria than Dish. Dish only approves around 40% of new customers ran. Most retailers are "dual" or sell both. These retailers will take their 6 out of 10 turn downs from dish, run them through DTV, and get 4-5 of those to approve.
So.................................... lets think about that for a second.
For the past 2 quarters we have seen less "high celebrity profile" commercials coming from DTV and in my market just less advertising in general as compared to past quarters.
What if DTV just decided to let Dish and their retailers do all the marketing, lower the credit score criteria, and instruct the "dual" retailers to just run their turn downs through DTV? HMMMMM.......................... DTV could increase sales by 30-40% without spending a dime in marketing. Seems like a great business plan to me.
Just my $.02