I think churn will go way down (and sub numbers start upward again) this quarter courtesy of the big 30th anniversary gifts. You heard it here first.
True; I meant the loss of existing subscribers should go way down because this year's fee increase has been mitigated. My gift was a free Platinum pack, so my monthly went down $5 due to the fact that I was a Platinum subscriber before. Besides, new subscribers already get substantial gifts, do they not? And now Dish won't raise their rate next Feb so they should be reasonably happy during their commitment period.Those 30th anniversary "gifts" only affected current customers didn't they? So that really should have no affect in gaining new subscribers.
TheKrell said:And now Dish won't raise their rate next Feb so they should be reasonably happy during their commitment period.
MediaBiz “Three months ago, in his earnings commentary, Charlie Ergen hinted that customer acquisition may no longer be a profitable exercise. His comment inspired us to analyze the return on investment for new subscribers, after accounting for programming subsidies, in various customer segments. Our work hinted that he may well be correct.”
MediaBiz For the future, noted honcho Charlie Ergen, "Our guys are only allowed to go after economic customers and I think we could do a lot better than we're doing. But we can't get a customer just to please Wall Street."
I have to wonder how many of the customers Dish lost were "high maintenance" customers - those that demanded '"deals", freebies, etc. Losing a number of that type of consumer can positively affect the botom line.
“Three months ago, in his earnings commentary, Charlie Ergen hinted that customer acquisition may no longer be a profitable exercise.
I wonder how many subs like me reduced their bill or will in the future? I had all the premium movie channels and they just recently all went dark, and I don't miss them one bit............I should have done that long ago.
when they reduse their bills e* costs also go down but their profit may remain the sameI wonder how many subs like me reduced their bill or will in the future? I had all the premium movie channels and they just recently all went dark, and I don't miss them one bit............I should have done that long ago.
How can that be ?when they reduse their bills e* costs also go down but their profit may remain the same
not at all just doing a minor cost analysis.. im saying they make more profit from the smaller packages cus more people take them (total dollars not profit per customer).. they cream the higher end customers with equipment fees to help offset the programming costsHow can that be ?
Are you saying they make no profit off their premium channels ?
What you are talking about is pure speculation, based an a fraction of the users here, which is an even smaller fraction of actual Dish subscribers. No merit.
I wonder if Ergen is winding down his television via satellite business. When you stop focusing on new customer acquisition, raise rates on existing customers, and start buying up assets that aren't necessarily directly related to the core business, while making random comments about how your kids look at you from Mars when they hear you're in the pay television business, that all may cumulatively hint at something. If he believes that satellite television as it's traditionally understood is soon going to be obsolete or much more a niche business, the ruthless businessman thing to do would be to get as much money as you can out of your most profitable customers while working on whatever is next, and not bother sinking money into the core business to acquire new customers, etc. that aren't going to benefit you "in time" before you transition away from doing what you're doing, spin that part of the business off, or whatever.
I could be wrong, of course. I'm not exactly known for my business acumen. Just an off the wall theory to chat about.
A better question is, how many of those called in asked for a break on their rate, in order to keep their service with Dish, Dish said no, so the customer churned to a competitor with lower prices.