This makes a lot of sense. I think Dish could undercut DirecTV and really improve subscriber recruitment if they would drop the DVR fee on the first DVR. Make it like the fee for additional receivers. The first one should be covered in the programming package cost, then add a fee for each additional DVR like they do for each additional receiver. That would beat DirecTV by a mile with most potential subscribers and only impact those with elaborate multi-DVR receiver households who, based on the sunk cost of their multi-A/V setups, can afford it.