These “analysts” seem to ignore the larger subscriber base allows for a stronger negotiating position for content. DTV is still the largest chunk of that.
Bingo. Likeliest scenario for AT&T, I think, is to transition as many of their DTV subs over to the forthcoming AT&T TV as possible in the next couple of years. (Lower pricing for the same channels, plus a better set-top box, will do the work in terms of encouraging customer migration.)
Once AT&T feels like they've sucked as much juice out of that orange as they can easily get, DTV will have far fewer subscribers. They're fleeing as it is and once AT&T actively begins sabotaging the service by offering a superior alternative, the numbers will really go down. End of this quarter (9/30/19), DTV will probably have about 16.75 million subs after losing over 1 million just this quarter. By the end of 2021, it's not at all far-fetched to imagine their sub count will have dwindled to 7 million. DISH, meanwhile, will have continued to lose subs too, although at a slower pace, as many of their customers who have the option either cut the cord for streaming alternatives or decide that they get a better deal by bundling cable TV with cable internet. So they might go from a current number north of 9 million down to, let's say, about 7 million too over the next couple of years.
So by early 2022, we'd be looking at two pay TV providers that are significantly smaller than today. The government would be far more likely to approve their merger then than was the case a decade earlier.
The question I have is whether DISH wants to load up on even more of a dying industry. If the whole T-Mo/Sprint merger falls through, meaning that DISH does not suddenly spring into the mobile phone/internet business in a major way, then yeah, maybe they do want to double-down on satellite TV because what else are they going to do? They may as well try to preserve scale, through as-large-as-possible a subscriber base, as long as they possibly can. And eliminating your only direct competitor for rural customers would give them greater pricing power. So in that case, sure, I could see DISH buying what's left of DTV.
But if DISH succeeds into transforming itself into a 5G player, then I think Ergen sees that as the company's escape from becoming "the nursing home of pay TV," making the best they can from a dying satellite TV service. So if the 5G thing happens, I'm not sure Ergen sees a reason to expand his satellite TV business by paying for DTV.