New channel (new name) is FYI.
"FYI can stand for “For your inspiration, for your imagination or for your innovation, FYI will be a personalized experience for each viewer.”
“FYI will be an upscale network with a younger and more modern sensibility than what we’ve seen on traditional lifestyle networks, in an effort to appeal to an audience that has been underserved on linear but thrives online.” The company says that FYI is already in development with more than 30 potential series it hopes will “inspire, not instruct, today’s viewers.”
http://www.thewrap.com/ae-networks-rebranding-bio-channel-lifestyle-channel-fyi/
This is exactly the kind of channel I know I have been waiting for.
Discuss among yourselves.
Aimed at a demographic that doesn't even know they exist and could not care less. And isn't going to watch linear programming.