also things like HBO , SHOW TIME, Netflix and others are NOT FOR public viewing. Now they are ok for private viewing like hotels.The issue becomes businesses. Leaving out the millions who have no other need for video quality internet, there is no real value for a sports bar in an Apple TV + subscription. Mostly female oriented melodramas.
Which is why a B2B deal with DirecTV makes sense.
Apple TV + may not even be open for public viewing of there content.